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Excellence of execution is top concern for CEOs
Execdution is taking precedence over profit and top-line growth as a focus for CEOs, according to a global survey of chief executives released by the Conference Board.

IAB defines email performance metrics
The Interactive Advertising Bureau (IAB) and its E-mail Committee recently released performance metrics designed to improve the management of e-mail campaigns and to allow companies to better gauge their success. The document addresses topics such as overall deliverability metrics, branding and compliance issues.

Take the social media plunge: 6 pointers
If you use traditional media assessment formulas to plan an ad strategy in the new world of social media, you're making a big mistake. Here's why. If you knew of a way to drive lower cost-per-conversion rates for your online advertising campaigns, while super-charging ad performance, wouldn't you tell your media buyers to adopt that method, pronto? Advertising against social media (on blog sites ...

Gauging Marketing Results Boosts Performance
The ability to measure marketing performance may positively affect both firm performance and marketing's stature within an organization, according to a recent study. Marketers should divert some resources from marketing programs to measurement efforts, the authors state.

Reservation Price Best Understood as a Range
A recent study reveals a new method for determining just how much buyers are willing to pay. According to the authors, the maximum price that a consumer is willing to pay is better represented as a range than as a single point.

Feature: B2B and B2C Take Different Approaches to New Media
B2B marketers have embraced several new media platforms more rapidly than have their B2C counterparts, but are less interested in mobile, social networks, and viral video, reveals a recent survey.